Detectify
During my 6+ years at Detectify, I held several roles. In the early days, I was the company’s only designer—managing all visual communication and handling both the design and development of the public website.
As the company grew, I joined the Product Design team, focusing primarily on UI/UX design for our software and internal tools. Later, I transitioned to the marketing department, where I played a key role in developing Detectify’s new visual identity and applying it across the website and all marketing materials.
My role:
Brand design
Marketing Design
Graphic Design
UI/UX Design
Webdesign
Illustration
SEO
Web Development
Statamic CMS
Detectify is a security platform that delivers evolving coverage across its customers’ exposed assets. It automates vulnerability research sourced from top ethical hackers and uses payload-based, production-safe testing — allowing security teams to focus on what matters most: keeping the internet safer.
Detectify on the Web
One of the first things I did at Detectify was redesign and rebuild the website from scratch. I moved it from Wordpress to my favorite flat-file CMS, Statamic, which made updates and version control way less of a hassle. As the company evolved, I updated the site to match new branding—and while some has changed, large parts of my original design is still live today.
Rebranding Detectify
During my time on the marketing team, I was part of a two man design team tasked with rebranding Detectify. The goal was to evolve the brand into something more grown up—cleaner, more polished, and a better fit for the space we were in as a growing SaaS company.
Colors
I refined the existing brand colors, added tints and shades. To balance the bolder brand colors, gray tones were defined to use for backgrounds, UI elements, and text.
Macaw
Leopard
Turtle
Starling
Typography
The typeface i chose was Averta—bold enough to add character to headings, but still clean and grown up. We tightened the typography system with clear rules to keep things consistent across product and marketing.
Pattern shapes
We needed something to tie things together. Something that would say “Detectify” at a glance. What we came up with was a pattern—a set of shapes that could be used on their own or layered with imagery. They showed up everywhere, and still do, across all things Detectify—in print, swag, events and ads.
The pattern came in our main brand colors, plus an extra purple used exclusively for Crowdsource—Detectify’s white hat hacker program. A small detail, but one that helped us keep things organized and purposeful.
We based the shapes on common programming symbols, mixed with a few filler forms to balance it all out. A small nod to the tech world we were building for, and a subtle way of keeping that context present across our brand.
Illustrations
During the rebrand, we gave our graphics a full overhaul—flatter illustrations, subtle textures, hand-drawn elements, and a much more limited color palette that reflected the new brand. Corners got sharp. Imagery got simpler. Many of these newer illustrations I made are still live on the site today.
Early days throw back
The early days of Detectify was very different. We were all about bold colors and cartoon-style illustrations. Lots of retro equipment, chunky computers, quirky tech gadgets, robots, and random things. I made a lot of these. We also had a “blob shape phase” (like most of the internet at the time). And gradients. So many gradients. It was a fun, slightly chaotic time—and even if we outgrew the style, it helped shape the early personality of the brand.
Robots were a big part of Detectify’s early look—I even got to draw them for the company Christmas card we sent to customers.
This mischievous little guy—nicknamed The Master of Disaster—was our unofficial antagonist for a while. He stood in for all the bugs and vulnerabilities we were out to squash, showing up on the site and in print as a kind of playful mascot. Fun times :)
I was at Detectify for over six years, and during that time I had a hand in almost every corner of the visual output. A lot has changed since then—but it’s nice knowing that parts of my work are still alive in the product, the website, and the brand today.
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Fueled by 🧉 | Kristinehamn, Sweden