Plant
As the sole designer at Plant I was responsible for all visual communication.
I developed the company’s new graphic identity and implemented it across all materials. I handled every aspect of brand, web, marketing and graphic design, as well as the development and maintenance of the new public website using webflow CMS.
My role:
Brand design
Marketing Design
Graphic Design
UI/UX Design
Webdesign
Illustration
SEO
Web Development
Webflow CMS
Plant leads the way towards a climate-neutral construction and real estate industry. Through a highly automated process and science-based methods, they help companies actively reduce climate impact, meet legal requirements and achieve sustainability goals faster and easier than ever before.
Out with the old...
When I joined Plant, my first task was their website—and quickly, their brand.
They wanted to move away from the green palette they’d never liked and adopt a more serious, professional look. The site was a bit of a mess: inconsistent spacing, clashing typography, and outdated content. What began as a website update soon became a full rebrand of Plant.
The old look. Before the rebrand
In with the new
After a visual audit of everything Plant had brandwise, I started reworking the foundation—from colors and typography to tone and structure. The goal was to create a look that felt more mature, modern, and aligned with where the company stood and where it was going.
A new coat of color
I explored a range of directions before landing on a rich purple as the core brand color—strong, distinctive, and a clear departure from the old green. I paired it with a lighter tone for flexibility, and built out a full system of tints, shades, and grayscale to be used for the website and marketing.
Type that fits
For headings, I chose Cambon—bold, stylish, and confident. For body copy, I picked Aeonik. It’s clean, modern, and easy to read, but still has a bit of personality. Together, they gave the brand a more grown-up feel without making it boring.
Updated brand colors and typography applied across social media carousels.
A new look, built for growth
I designed and built the website from the ground up in Webflow CMS. I aimed for something calm, confident, and clear—conveying trust and structure. More whitespace, subtle grays and gradients. A cleaner layout. More descriptive headings, fewer walls of text, and a more SaaS-style structure with sections like “Product” and “Solutions.” That setup leaves room to grow, making it easy to expand as the offering evolves. Webflow CMS gave editors plenty of control while keeping updates simple on my end.
thx.
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Fueled by 🧉 | Kristinehamn, Sweden