Grand Mojo

Every now and then, I get the opportunity to take on a project that pushes me outside my usual comfort zone. So when the band Grand Mojo asked me to design their new logo, I jumped on the challenge.

My role:

Logo Design

Grand Mojo is a Stockholm-based band that takes rock'n'roll dead seriously-while always pushing its boundaries. The sound is a gritty cocktail of glam, grunge, and desert rock-rooted in tradition but wired for now.

linktr.ee/grandmojo

The brief & process

The band came prepared — tons of (sometimes conflicting) ideas, references, and (fun) creative chaos. Everything from race car, vintage match stick packaging and gritty music & horrorfilm posters to “something you can gaffer-tape onto a bass drum.”

Sifting through all these ideas, I explored a few different directions and created several early sketches/ideas that we eventually decided to scrap.

Settling on the look

In the end, we landed on going for something cleaner and more blocky. Drawing inspiration from — and paying homage to — the lettering styles of some old 70s/80s movie & music posters we all liked, I set out to create and refine custom letter shapes for the logo.

The result

The final logo was clean, versatile, and easy for the band to use in different ways — whether they wanted to rough it up or keep it sharp and minimal. I delivered two interchangeable versions of the logo to give them flexibility.
They were happy. I was happy.